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A delicate balance in public views of social care reform
The public is divided in its views of the balance between seeking cross-party consensus for social care reform versus delivering social care reform quickly. While 43% think the government should prioritise building cross-party consensus for social care reform, 40% think it should prioritise delivering social care reform quickly to improve care services.
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Nigel Farage is seen as the party leader who most understands the problems facing Great Britain
41% of Britons say that Farage understands the problems facing Great Britain, followed by Prime Minister Keir Starmer at 36%.
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Majority of Britons believe it is important to talk about the Holocaust, with 1 in 3 fearing lessons will be forgotten in 10 years’ time
While seven in ten (69%) Britons believe the lessons of the Holocaust are largely remembered today, 1 in 3 (32%) think they will be forgotten in ten years’ time.
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6 in 10 Britons hold unfavourable opinion of Donald Trump and Elon Musk
Majority of Britons think second Trump presidency will have negative impact on global security and political stability in other countries
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Breakthrough Science: A Global Perspective
New breakthroughs in science and technology offer exciting possibilities for the future, but will they be embraced by the public?
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Britons Predict 2025: Starmer stays, recession looms, and Prince Harry unlikely to return to the UK
Ipsos has looked at people’s expectations in Great Britain and around the world for the year ahead.
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Despite low approval ratings, public prefers Starmer as PM to Badenoch or Farage
A recent Ipsos Political Pulse survey indicates that the British public still favours Keir Starmer as Prime Minister over Kemi Badenoch or Nigel Farage.
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Exercise, diet still top Britons’ preference for losing weight, despite NHS interest in weight loss jabs
A new Ipsos poll explores public attitudes towards weight loss, focusing on weight loss injections and planned weight loss strategies for 2025.
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Ipsos Almanac 2025
Our reflections on the key events, trends and surprises of 2024 and what this means for the year to come - it's the Ipsos Almanac 2025.
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Three quarters of Britons describe economy as poor, 7 in 10 expect inflation to rise over the next year
Three quarters (75%) of Britons describe the current state of the British economy as "poor", seven in ten expect rate of inflation to rise over the next year. Half (48%) say Keir Starmer’s government is doing a bad job on the cost of living, but Labour retains a slight lead over the Conservatives as most trusted on the economy overall.