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Conversations with AI: How generative AI and qualitative research will benefit each other
Generative AI could be an enabler to deliver faster, cheaper, and better research results, but the key is asking the right questions.
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Ipsos Update – June 2023
Inflation, agriculture, eCommerce… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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2 in 3 British football fans support the usage of VAR in football
British football fans surveyed would be more likely to support VAR if a time limit were to be introduced to make a decision according to a new Ipsos survey.
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Ipsos Update – May 2023
Generations, corporate purpose, climate change… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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ChatGPT and the rise of generative AI: navigating the changing landscape of AI
While the domain of Generative Artificial Intelligence (AI) has been growing in recent years, ChatGPT accelerated its adoption and broke through as the first “mass” Generative AI application. It is important to take notice and put this and other emerging tools in perspective as the implications of the technologies will be far reaching and very fast.
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Ipsos finds doctors remain wary over patient use of health data, but are excited about AI in diagnosis
More than two in three of the physicians Ipsos surveyed globally are excited about the role of artificial intelligence (AI) in the future of healthcare, according to the 2023 Ipsos Digital Doctor global survey.
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Choosing the right CX platform
In this webinar and eBook Book, our CX experts bring together their shared expertise in choosing the right CX platform.
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Join the Gaming IP Gold Rush!
This is the latest instalment of a series examining the relevance of key pillars of popular culture, from our dedicated team of qualitative media, technology, and cultural experts.
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Ipsos appoints Richie Jones as Chief Client Officer of Ipsos in the UK
Richie Jones has been a Senior Client Officer for Ipsos, leading key account relationships within the technology and FMCG sectors.
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Research and innovation workforce survey
DSIT commissioned Ipsos to undertake research exploring the UK research and innovation workforce in all sectors.