Join the Gaming IP Gold Rush!
This is the latest instalment of a series examining the relevance of key pillars of popular culture, from our dedicated team of qualitative media, technology, and cultural experts.
HBO’s TV series The Last of Us (2023) is the latest in a wave of TV series and films adapted from video games, which we’ve seen in recent years. The popularity of this release highlights the power that gaming intellectual property (IP) can have when translated into other media and illuminates a successful pathway for boosting a franchise.
Here, we explore the opportunities and value that video game adaptations can provide for both gaming and entertainment industries, including diversifying audiences that engage with the IP, and using different media to retell the story of the game in imaginative and authentic ways. However, there are potential obstacles faced when creating TV or film from this source, such as alienating core gamer audiences, and the many challenges for studios to remain true to the essence of the video game.
We have extensive experience working with clients within the gaming, TV and film industries respectively, and a wealth of knowledge of social trends, cultural analysis, performance tracking and custom research, that enables us to understand audiences, optimise content and deliver insights that support business decisions.
If you would like to discuss any of these issues, then please get in touch.
If you found this piece interesting read the previous editions in our Pillars of Popular Culture series:
