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Consumer First Panel for Ofgem - Wave 4
In 2007, Ofgem launched its Consumer First initiative to ensure that it properly understands a broad range of consumer perspectives when making policy decisions. As part of Consumer First, it commissions primary research/engagement with consumers, interrogates and learns from research conducted by other organisations and looks to measure the impact of its activities on all consumers.
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The impact of Universal Credit
Research Director, Caroline Booth discusses our work with the Social Market Foundation and Iain Duncan Smith's new Universal Credit.
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And now for something completely...serious
Tara Beard-Knowland, Director at Ipsos ASI discusses in Campaign how hard hitting ads for social issues are using emotion, to generate both cut through and response. But is there such a thing as 'too emotional'?
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Ever improving satisfaction rates shown by the 2012 National Student Survey
In the midst of the recession, high unemployment, higher tuition fees and falling student application numbers, Higher Education courses are still highly rated by students according to the National Student Survey.
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Making the most of mobile advertising
Ines Nadal, Research Manager, Ipsos ASI looks at why despite the massive growth, mobile advertising has yet to find a formula that truly engages consumers.
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'Season of mists and mellow fruitfulness'
In her latest blog Louise Brice, Research Director, Ipsos ASI discusses how we have been inspired by the Olympics and Paralympics and the increasing popularity of fitness apps to help us reach our personal goals.
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Filling the Olympic void...
... but watch out for the `Hotel Rwanda' effect! How LOVEFiLM has harnessed the power of Big Data to keep the customer satisfied. Claire Emes blogs in MediaWeek.
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Labels, damn labels and statistics
Sara Davidson looks at the precieved labelling of individiuals through the use of quantitative data
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The social dynamics of online forums
Online forums cover diverse specialist subjects, yet they have many social characteristics in common. Eoghan O'Neill of Ipsos Digital points out some commonalities
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Digital Mad Men: Turn on? Or click off?
Ines Nadal of Ipsos ASI highlights in Campaign why digital media offers a great canvas to make compelling advertising that communicates, appeals, excites and entertains.