Survey: Ipsos
Insights Hub
And now for something completely...serious

And now for something completely...serious

Tara Beard-Knowland, Director at Ipsos ASI discusses in Campaign how hard hitting ads for social issues are using emotion, to generate both cut through and response. But is there such a thing as 'too emotional'?

27.09.12

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And now for something completely...serious

Related news

FSA consumer survey, conducted by Ipsos, highlights rise in confidence in food safety

Britons split on whether they would prefer Labour or Reform UK to win the next election

Reform UK leads by 12 pts over Labour as both PM and Chancellor hit historic low satisfaction ratings