Search
-
Petrol Buyers Would Boycott Esso
A newly published MORI poll for the Stop Esso Campaign shows 53 percent of petrol buyers would boycott Esso because of the company's attempts to block action on global warming. Figures for Esso's existing customers are virtually identical. A telephone survey by Greenpeace of leading supermarkets revealed that ASDA, Tesco and Morrisons do not supply Esso fuels, Safeway's does supply Esso fuels and Sainsbury's refuse to reveal its suppliers.
-
Brand Profile 'Doesn't Build On-Line'
New study shows that brands intending to enhance on-line presence need to increase their in-store spend.
-
Retail Therapy? Not At The Touch Of A Button
Internet shopping does not provide the feelgood benefit - or impulse sales - of the in-store experience, according to new study.
-
Suits You, Madam? Silent Salesman Is Best For Bra Sales
New study reveals the vital statistics of the lingerie shopper.
-
IT High Tech Jobs For The Boys
Information technology is regarded more highly by boys than girls as a potentially rewarding career, a MORI survey has revealed.
-
Tory 'Meltdown'?
Three weeks today the country will go to the polling booths and elect the next government. Never before has the outcome seemed so certain. So far nine polls with fieldwork taken after the announcement of the date of the general election have been published. All nine have projected seat calculations showing an increase in the Labour majority in the House of Commons over all other parties.
-
General Election 2001 : Constituency Polls — How Not To Do It
Today's Daily Record carries polling results from six marginal seats in Scotland, and compares the results with those that it published in the same six marginal seats last week; both polls were conducted by Scottish Opinion. All very well, except that the first poll interviewed only 744 respondents in total (an average of 124 per constituency), and today's interviewed 911 (average about 152).