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Exploring a TikTok influencer strategy? Here are five keys to success.
Influencer marketing has earned a place in the hearts of marketers—and with good reason. However, there is wide variance in impact.
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Ipsos and Apella Advisors event: Labour and Business – how will public opinion shape the party's approach?
On Tuesday 19 March at the Ipsos and Apella Advisors event: Labour and Business – how will public opinion shape the party's approach?, we shared some polling Labour supporter attitudes to business.
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Over half of Britons believe taking actions to hire refugees in the UK would have a positive effect as a solution to labour shortages
Tent Partnership for Refugees commissioned a survey conducted by Ipsos to find out what effect hiring refugees can have on labour shortages in the UK.
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Airports and the Power of Advertising
What mindset are flyers in at the airport? How much of a role does shopping or advertising play in the air travel experience? Ipsos has carried out an international research project on behalf of JCDecaux to investigate the profile of air passengers, their experience with the airport environment, and their perception of airport advertising.
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2022 Annual Report for Defra sets out progress in evaluating Local NO2 Plans
Evaluation shows a change in travel behaviours leading to a reduction in emissions.
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Disabled people often not seen in media and advertising content, new research finds
The nationally representative research carried out online in November and December 2023 on behalf of Business Disability Forum shows that many disabled* people do not feel represented by images used in media, advertising and on TV
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Nearly 1 in 2 Britons (47%) say women’s equality has gone far enough
Ipsos’ annual International Women’s Day finds 60% of Gen Z men across 31 countries think women’s equality discriminates against men.
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Labour lead on economy and public services as Conservative share falls to record low
The Conservatives’ share of 20% is the lowest ever recorded by Ipsos in our regular Political Monitor series, which has run since 1978.
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Ipsos Update – March 2024
Populism, UX, Love… Ipsos Update explores the latest research & thinking on key topics from Ipsos teams around the world.