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NHS 75: How behavioural science can unlock the potential of digital health
Earlier this month the NHS marked 75 years, and it got us thinking about the potential value digital health interventions could offer to the NHS in future, and how behavioural insights can encourage their uptake.
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The public call for immediate climate adaptation action that prioritises vulnerable and at risk communities
Public view on climate impacts and adaptation.
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Doing Well by Doing Good: Resilience, Risk and the Reputation Value of ESG
ESG creates opportunity, in particular, it helps to drive innovation. Its ‘sustainability lens’ forces businesses to think critically about the long-term value they create, and to identify new trends, business opportunities and partnerships. More broadly, ESG is an increasingly powerful tool to strengthen corporate reputations.
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Chief Value Creator? The changing role of the Chief Sustainability Officer (CSO)
Here we explore the changing role of the CSO and what this tells us about how organisations are responding to the challenges of ESG and sustainability.
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75 years of the NHS - Thriving or Surviving?
This year marks the 75th anniversary of the NHS, providing an opportunity for us to reflect on how it has changed over that time. Here we pick out some key trends, using Ipsos research to consider what these trends mean for the public and patients it serves.
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Is the public confident in Parliament’s ability to scrutinise government on the evidence behind decisions?
On the eve of Evidence Week in Parliament 2023, a new survey by Sense About Science and Ipsos reveals that 6 in 10 people are not confident that MPs are equipped to question government appropriately about evidence in key policy areas.
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We need to talk about generations - Understanding generations
Marketing is overrun with stereotypes, hot takes and clichés. Some of the most enduring in the first two decades of this century centred on the post-1980 millennials, who were proclaimed as a new generation that would completely disrupt business.
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3 key learnings on luxury and sustainability
Discover 3 key learnings from our latest luxury roundtable hosted by Ipsos' Channel Performance and Customer Experience experts
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Navigating Social Issues: When and how to speak out
Five pieces of actionable guidance for corporate communication leaders as they determine what to speak out on and how, with a focus on maximising opportunities and limiting risk.
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ChatGPT and the rise of generative AI: navigating the changing landscape of AI
While the domain of Generative Artificial Intelligence (AI) has been growing in recent years, ChatGPT accelerated its adoption and broke through as the first “mass” Generative AI application. It is important to take notice and put this and other emerging tools in perspective as the implications of the technologies will be far reaching and very fast.