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Mission critical – Levelling Up, a balancing act
Prime Minister Rishi Sunak gave a ‘cast-iron commitment’ to prioritise levelling up in his first PMQs. In the face of an economic situation requiring ‘eye-wateringly difficult decisions’, what hope do the public have that living standards, high streets, and public services will prosper in the coming years? The public are pessimistic about delivery but the appetite for action is unlikely to lessen.
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From the cost of living to sustainable living
A greener lifestyle is often seen as expensive but is the cost of living crisis changing this? Our research shows that UK households plan to make environmentally friendly changes due to, not despite of, the rising costs. These changes create opportunities to tackle two key concerns together and the public don't always see a trade-off. How can Government and businesses make the most of this and change the narrative to “it is cheap being green”? And what are the implications for encouraging sustainable behaviour change?
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What is the real cost of the cost of living crisis?
The cost of living crisis takes many forms. There’s the national crisis, the political crisis and the social crisis. In each case, social research has a vital role to play in exploring what rising prices mean for individuals and different groups, as we ultimately seek to answer: what is the real cost of the cost of living crisis?
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Foreword
Welcome to the 2022 edition of Ipsos Understanding Society from Trinh Tu, Managing Director, Public Affairs.
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Cost of Living References
References to the articles from Understanding Society: Cost of Living can be found here
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Important issues facing Britain
Our long term political and social trends have been collected over the last 30+ years and are unrivalled amongst polling organisations.
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The economy and inflation tied as the biggest issues for Britain, while concern about immigration also increases
The November 2022 Ipsos Issues Index shows Britons’ concerns continue to be primarily economic, although the level of worry about immigration has doubled since October.
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Issues Index: 2018 onwards
Q What would you say is the most important issue facing Britain today? Q What do you see as other important issues facing Britain today? (Unprompted - combined answers)