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Despite popular belief, the world is not experiencing a 'crisis of trust'
In the Ipsos Global Trustworthiness Monitor, we again find that, despite popular belief, the world is not experiencing a ‘crisis of trust’. Furthermore, the monitor reveals that pharmaceuticals, banking companies, and governments are now seen as more trustworthy than they were three years ago.
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What Makes Nuanced Portrayal? Avoiding the unconscious stereotype trap
In this piece we provide a deep dive into how stereotypes in content have evolved over time, their potential for harm, and considerations for content creators looking to represent greater inclusion and nuanced portrayals
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Embracing constraints is key to effectiveness: 2021 Effie UK Report
Embracing constraints, setting clear objectives, and sticking with long-running campaigns are key themes to the most effective UK campaigns during the COVID-19 pandemic, according to the latest Effie UK Report, released in partnership with Ipsos.
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Ipsos Update - March 2022
Opinion polling, the year ahead in Brazil, gender inequality in Japan, and the future of ageing are all featured topics in this month’s round-up of research and thinking from Ipsos teams around the world.
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Licence fee seen as most preferred source of BBC funding
Latest omnibus research from Ipsos on attitudes to the licence fee as a source of funding for the BBC.
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Start with the end in mind: A three-step segmentation remedy
Segmentation has often faced criticism for lacking effectiveness, but by starting with the end in mind organisations can ensure success.
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What makes great content? Learning from Squid Game’s success
What can we learn from one of the most high-profile and record-breaking pieces of content from the past year?
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A Panoramic View: With whom and with what do I truly compete?
Getting an accurate and complete answer to the question of who you compete with is critical.
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The 2021 Connected TV Viewer, with Samsung Ads
This new report, with Samsung Ads, provides a comprehensive picture of European connected TV viewers and how they engage with TV content.
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Value of Insights: Moving to Impact
The second paper in our “Future of Insights” series presents new thinking about how insights can be a source of information that truly inspires business growth.