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A Panoramic View: With whom and with what do I truly compete?
Getting an accurate and complete answer to the question of who you compete with is critical.
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The 2021 Connected TV Viewer, with Samsung Ads
This new report, with Samsung Ads, provides a comprehensive picture of European connected TV viewers and how they engage with TV content.
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Value of Insights: Moving to Impact
The second paper in our “Future of Insights” series presents new thinking about how insights can be a source of information that truly inspires business growth.
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PAMCO data release provides first print readership in over a year
PAMCo have released updated GB print readership estimates for the first time in more than a year on October 29th, with fresh data collected using a new ‘online first’ research design developed by Ipsos.
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RAJAR returns with an adapted design
The first UK radio listening figures for 18 months have been released by RAJAR on 28 October.
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Transforming the Insight Function
The first paper in our “Future of Insights” series, presenting new thinking about how the insight function is changing and how to elevate its impact.
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Essential Digital Skills UK 2021
For the third year, Lloyds Bank commissioned Ipsos to research the ‘Essential Digital Skills’ of the UK adult population and has launched the results from the first wave of research since the start of the COVID-19 pandemic. This research is conducted on behalf of the Department for Education and follows the launch of the Consumer Digital Index earlier in the year, which measures the digital and financial lives of the UK population.
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Understanding child safety and video gaming with GameTrack
Ipsos has undertaken research on behalf of the Interactive Software Federation of Europe (ISFE) to explore how children aged up to 15 years old are using communication features when playing videogames and how parents are controlling and monitoring this online interaction to help safeguard their children.
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Women in Advertising
The power of positive representation for a better society and a more successful brand.
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Language Matters: Good practice for representing diverse identities
In this piece we provide a deep dive into good practice for the language used when referring to groups of people and outline some important principles to consider when it comes to speaking about and representing diverse communities.