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We can build it, but will they come? "Mobilising" your customers
In their latest blog, Fiona Moss and David Shaw make a call for really understanding what your customers want before rolling out a mobile customer engagement strategy.
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How to improve financial media relations in 2014
Alex Moss says our annual survey of personal finance journalists has uncovered some recent pain points which financial media relations teams should be trying to improve upon for 2014.
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Customer Service: Fluid in Character but Consistent in Importance
Customer service has been seen consistently as an important factor to both consumers and opinion-leaders when making their judgements and decisions about companies in the UK Financial Services industry, writes Alex Moss.
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Reputation Council - November 2013
The eighth sitting of the Reputation Council brings together over 100 senior communicators from some of the most respected corporations in the world. This wave of research investigates the case for enlightened self interest, capitalising on reputational equity, reputation and business strategy and the challenges and opportunities of social media.
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The challenges of rolling out a mobile offering in the retail sector
Fiona Moss blogs on our research for The Logic Group and looks at some of the challenges facing retailers wishing to engage with their customers using mobile technology.
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Google eTowns Canada Methodology
A description of the methodology behind selecting the winner of Google eTowns in Canada
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House prices: up, up, up?
Barely a day goes by without the publication of new statistics showing house price rises, increases in mortgage approvals or estate agents taking on new staff writes Ben Marshall.
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Access to Single European Market key to UK competitiveness says business leaders
A survey for The City UK groups shows that 84% of business leaders surveyed want the UK to remain a member of the EU.
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Ipsos Top Cities
Simon Atkinson and designer Tom Warren illustrate how the largest ever global research study on the best city to do business in, live in and visit was put together.
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Defra: Programme of research on preparedness, adaptation and risk (PREPARE)
The UK Government Department for Environment, Food and Rural Affairs (Defra) commissioned a consortium including Ipsos to conduct research into climate change adaptation. The multi-strand study explored both public and organisational views towards climate risk and the actions that could be taken to prepare for events brought about by climate change.