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Thinking Reputation - February 2014
Welcome to Thinking Reputation - including news, views and updates on our latest research findings, from Ipsos's Reputation Centre.
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Public Awareness, Attitudes and Experience of Smart Meters
Our latest research for DECC looks at attitudes to smart meters and in-home displays (IHDs), including their information needs.
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2014 GB Consumer Confidence Privacy Index
The 2014 GB Consumer Confidence Privacy Index for TRUSTe found that six in ten British internet users are more concerned about their privacy online than they were one year ago.
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Ipsos MediaCT launches new real time content monitor, Media Moments.
Ipsos MediaCT has launched their new real time content monitor, MediaMoments, a new mobile app tool designed to help understand in the moment content consumption across platforms.
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Ipsos Global Trends 2014: Navigating the new
Ipsos's Global Trends Report 2014 highlights ten key trends from the data we have gathered across 20 key countries and their implications for government, brands and business.
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The NGO Perspective: A recipe for good behaviour
Climate change continues to weigh heavy on the minds of NGOs and Corporate Responsibility experts. Ilana Tyler-Rubinstein shows it's about respect for the individual.
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Neuroscience: Uncovering hidden truths
Often, we aren't aware of the real motivations behind our actions. Ipsos ASI shows how Neuroscience can help you understand the non-conscious, emotional response which drives our reactions to brands and advertising.
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Both large and small UK businesses more optimistic towards the end of 2013
Nearly all (93%) of Britain’s Captains of Industry, leaders of the UK’s largest businesses, think the economic condition of the country will improve over the next twelve months, according to the 2013 Captains of Industry study.
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Average awareness of new technology products increases 10% year on year
Awareness of new technology increases 10% year on year in the Great British offline population the most recent Ipsos MediaCT Technology Tracker revealed.
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Horsemeat in the food supply: one year on
An Ipsos survey reveals that as many as 31% of British adults have changed the way they choose or buy food in the past 12 months, and almost all adults in the UK (95%) remember the horsemeat incident.