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The loyalty equation: usability vs. visibility
With new technologies meaning that loyalty schemes can be embedded further and further into our lives, how far is too far? Fiona Moss writes for The Grocer.
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The Pitfalls (and Payoffs?) of Price
Tara Beard-Knowland of Ipsos ASI argues in Campaign Magazine that retailers over-reliant on the lowest price can undermine their brand and that an underlying strategy is needed.
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Olympic Games beneficial to Captains of Industry
A quarter of Captains of Industry (25%) think the Olympic Games will benefit their business, with less than one in ten (8%) saying the Games will have a detrimental effect.
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The world of media research in 2012
The latest innovation in Media research enables us to obtain a clear picture of the true behaviour of today's listeners, consumers, readers and others.
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Smartphone advertising: form, functionality and brand
Louise Brice of Ipsos ASI in Campaign magazine blogs on Smartphone ads - who are the winners?
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The Perfect Storm
Tara Beard-Knowland of Ipsos ASI says in Campaign magazine that the British Heart Foundation's 'Stayin Alive' ad combines of lots of different elements that makes an ad oh so effective.
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UK business leaders pessimistic on economy
The majority of top British business leaders are pessimistic about the future of the country's economy, according to Ipsos's Captains of Industry survey.
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Make sustainability the icing on your products' cake
With the likes of Unilever and P&G putting sustainability at the heart of what they do, brands have to start planning for the future now, write Jonathan Weeks and Laura Furniss in Brand Republic.
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Eurozone biggest issue facing Britain say UK's business leaders
The Eurozone is the biggest issue facing Britain today according to the 2011 Captains of Industry Survey carried out by Ipsos.
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Learning from our failures
New product launches often fail and it can sometimes be difficult identifying why, writes Doug Findlay, director at Ipsos Marketing in Brand Republic.