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How Britain Voted in 1997

Profile of voters and how they voted in the 1997 election by age, gender, social class, housing tenure, region, newspaper readership, ethnicity, trade union membership, etc

The Campaign and the Media, 1997

Survey during the 1997 British general election

Future Government 1997

MORI survey for the Economist, conducted on the eve of the 1997 general election, exploring public attitudes to the future political and constitutional agenda

General Election '97 Result

Performance of the polls in the 1997 election: Association Of Professional Opinion Polling Organisations press release

Support for a Referendum on the Electoral System 1991-1997

Q ... To what extent do you support or oppose: "Hold a referendum on changing the system we use to elect MPs"

Local Council Elections and General Election Vote, 1997

Q. How likely is it that you will get along to vote in the council elections? If you do get along to vote, which party will you vote for?

1997 ITN/MORI General Election Exit Poll

1997 General Election Exit Poll by MORI for ITN

1997 Eve-of-Poll Election Survey

Times Election Poll - Week 5 (Eve of Poll Survey)

MORI's final poll for The Times during the 1997 general election, published on election day

MORI Polls in the 1997 General Election - Archive

An index to the various polls conducted by MORI before, during and immediately after the 1997 election campaign