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Radio at Breakfast
In the newest vodcast John Carroll and Sarah Jenkins talk about how Ipsos' knowledge of people's internal need states can be used to understand people's preferences for specific breakfast radio shows.
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How People Use Tablets
Two years after the launch of the first tablet Mary Fitzpatrick talks about who is using it and what it gets used for.
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Ipsos September 2012 Issues Index
Concern about the economy falls in line with an increase in economic optimism, according to our September Issues Index.
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Vince Cable preferred as Liberal Democrat leader amongst 2010 Liberal Democrat voters
Twice as many say they would be more likely to vote Liberal Democrat at the next election if business secretary, Vince Cable (12%) were leader of the Liberal Democrats rather than Deputy Prime Minister, Nick Clegg (6%).
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Fifty shades of opportunity
Brands are realising that sex is no longer a dirty word, writes Karolina Drakic, associate director, Ipsos Marketing.
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Public supports new Britannia to showcase Commonwealth trade opportunities
More than half of Britons (56%) believe the proposal to build a Commonwealth Flagship to be appealing or very appealing, according to a recent poll for Clearline Communications.
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Public Opinion and the Environment
This presentation provided an overview of the public opinion on the environment.
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Highlands and Islands Enterprise (HIE) Staff Survey 2012
Survey of Highlands and Islands Enterprise Staff, conducted in 2012 by Ipsos
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Chugging: Is this how the public perceives charitable giving?
Phillip Westwood and Lewis Hill look at recent data on public views on fundraising techniques used by charities including `chugging'.
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"I am leaving my bank. Who should I switch to?"
Chris O'Brien looks at the power of recommendation and why more people, when asked who they would switch to, do not mention the larger banks.