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Negativity towards Sunak and Conservatives rises to highest level this parliament as 3 in 5 say party is having a bad campaign
The latest campaign tracker reveals that 61% of Britons are unfavourable towards Sunak and the Conservative party
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The People Behind the Polls
The People Behind the Polls - a series of video diaries and election debate reactions from members of the public during the 2024 General Election.
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More than half think the Conservative Party are having a bad general election campaign
Ipsos's latest Election Campaign Tracker looks at the campaign so far and asks who would make a better Prime Minister - Rishi Sunak or Nigel Farage?
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Manifesto Championship
Which announcements ranked best across eight policy areas? Our Championship tested 56 of the key policies announced in party manifestos with the public. Using a message testing approach called Ipsos DUEL, each participant was shown a random selection of 16 policy pledges in their own mini-tournament, knocking out the worst performing to select an overall winner.
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Concern about NHS rises to equal highest since 2020, concern about immigration rises to equal highest since 2017
The June 2024 Ipsos Issues Index reveals a rise in public concern about the NHS, economy and immigration
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Labour lead Conservatives by 20 points in first Ipsos voting intention poll of the General Election campaign
Highest number think Labour ready for government since late 2022 (47%)
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Around two thirds say they are not confident that they would be able to get a GP appointment quickly at a time that suits them
New polling from Ipsos for ITV News reveals the public are not confident they could access NHS services quickly if they needed to
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NHS, the economy, inflation and immigration set to be biggest election issues
The May 2024 Ipsos Issues Index shows that the NHS, with a rise in concern of 6 percentage points, has returned as the biggest issue facing Britain.
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Ipsos Equalities Index 2024: More than a quarter of Gen Z men think efforts to promote equality have gone too far
The 2024 edition of the Ipsos Equalities Index finds 27% of Generation Z men across 29 countries think efforts to promote equality for all groups of people have gone too far.
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Britons want Starmer to prioritise the NHS as they predict a Labour victory
Healthcare stands out as the public’s clear short-term priority for a Keir Starmer-led government, followed by dealing with the cost of living, according to the May 2024 Ipsos Political Monitor.