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Media Brand Equity
An introduction to The MediaCT Brand Equity product that looks at the importance of different platforms to a brand's overall equity.
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Sir Alan Sugar - You're Hired!
The British public have voted Sir Alan Sugar as the celebrity they would like most to be on their quiz team with in an Ipsos survey conducted on behalf of Christian Aid.
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Learning and Teaching Scotland (LTS) Survey of communications and relations with stakeholders (2007-2008)
Following a change in its remit, Learning and Teaching Scotland (LTS) commissioned Ipsos Scotland to undertake an independent review of all areas of its work with external stakeholders.
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Public Views On Cannabis
Nearly three in five of the public want to see cannabis moved into a higher class, either class A (alongside heroin, cocaine and ecstasy) or class B.
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Ipsos Announces Senior Management Changes
Ipsos, one of Britain's leading market research agencies, has announced changes to its senior management team.
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Scottish Funding Council Stakeholder Survey 2007
In February 2007, the Scottish Funding Council (SFC) commissioned Ipsos to undertake its first survey of the effectiveness of its communications and relations with stakeholders.
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Road Pricing At The Crossroads
This paper sets out what we already know about public attitudes towards road pricing schemes placed in the context of attitudes towards public and private transport. We go on to present our new survey data and show how it indicates that clear communication of the benefits of road pricing and the revenues it raises can go a long way to winning support for a policy which is initially greeted with much disapproval.
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Survey on Beliefs
Ipsos and Ben Schott of 'Schott's Almanac' have teamed up to explore the British public's attitudes towards beliefs.
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International Older People's Day: New Ipsos Report
To celebrate International Older People's Day Ipsos has released a new analysis of our data on older people. Ipsos's data points to a diverse group whose contribution to society and potential productivity is often overlooked by Government and society.