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Consumer First Panel for Ofgem - Wave 2
In 2007, Ofgem launched its Consumer First initiative to ensure that it properly understands a broad range of consumer perspectives when making policy decisions. As part of Consumer First, it commissions primary research/engagement with consumers, interrogates and learns from research conducted by other organisations and looks to measure the impact of its activities on all consumers.
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Sunday Trading Poll
New research by Ipsos suggests that a permanent relaxation in the Sunday Trading laws may become inevitable sooner rather than later as the current younger generation of shoppers matures.
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Making Sense... of Britain
Welcome to the first Ipsos Marketing newsletter which in this edition brings together our latest research and insights into Britain and Britishness.
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British shopping habits will not be heavily affected by the Olympics
Seventy four per cent of UK adults claim they won't be spending more money than usual during the Olympic and Paralympic Games, writes Sasha Birkin in Brand Republic.
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Where next for the housing market?
Ben Marshall analyses the latest Halifax Housing Market Consumer Confidence Tracker and explains what it tells us about the prospects for the housing market.
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Halifax Housing Market Confidence Tracker
According to the latest Housing Market Consumer Confidence survey by Ipsos for the Halifax, the House Price Outlook - the balance of those thinking the average UK house price will be higher in twelve months time less those who think it will be - is +15.
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Making the most of the fuzzy front end
When it comes to new product development it's important to take a strategic view of the fuzzy front end, write Joe Marshall and Annie Tokatlian, Ipsos Marketing in Brand Republic.
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Better Measurement for Stronger Brands
When we combine market effects with attitudinal measures, we can build stronger brand relationships and more importantly, achieve a better business result.
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Public attitudes towards electrical safety in the home
Ipsos recently conducted the third wave of a general public survey around attitudes towards electrical safety in the home for the Electrical Safety Council (ESC).
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Reputation Snapshot for the Banking Industry
As the UK parliament decides on the nature of an inquiry into banking practice, a new 24-country study released today by Ipsos finds the banking sector is the industry UK consumers feel is most in need of greater regulation.