Next Level: Observations on the UK gaming market

It is a pivotal time for the video games market. While fewer people are buying physical discs for consoles, there is now a more diverse range of gamers, using a wider range of devices than ever before. Gamers now encompass demographic groups that may well have scoffed at the idea of playing a game several years ago. This is at least in part due to the rise in smartphone and tablet ownership, which has introduced gaming to different markets, including people whose intention may not have been to game at first, but who have been enticed by free games, together with the convenience and social aspect of gaming on them.

We are living in an age where some kids are so used to playing games on smartphones and tablets, that they assume all media devices are touch screen. Kids are truly embracing gaming on less traditional formats, pointing to a healthy future for these types of games.