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Sssshhhhhh!!! It's the Secret Service!
Offer consumers something unknown and tap into a new market writes Joe Marshall, Senior Director, Ipsos Innoquest in Marketing magazine.
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iPhone still leads the way as Smartphone ownership continues to grow
As iPhone celebrates its 5th birthday, our latest Ipsos MediaCT Tech Tracker indicates it has led the way to 45% smartphone ownership amongst GB adults.
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Ipsos MediaCT Tech Tracker
Ipsos MediaCT Tech tracker is a quarterly, GB nationally representative survey which measures the emerging trends and developments in technology.
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Can viral make my media plan sick?
There are some strategies to employ and questions to consider if you think you've got content that can go viral, writes Tara Beard-Knowland, director, Ipsos ASI in Brand Republic.
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"Going Underground" WiFi comes to the Tube!
Virgin Media brings WiFi to London Underground platforms, but what impact will it have on consumers and advertisers? Louise Brice writes in MediaWeek.
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Rethinking Ad Development
Ipsos shares our advertising experience on how consumer insight can aid the early stages of creative development, and help support creativity without the risk of "failure".
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Ipsos survey on television picture quality
An Ipsos survey for AV Forums reveals that half (51%) of Britain's television owners don't make any adjustments to their TV picture after purchasing their set.
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One-size definitely does not fit all
Brands need to understand the needs of consumers as individuals to beat the competition, writes Joe Marshall, Senior Director, Ipsos Marketing in Marketing magazine.
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Understanding Society - May 2012
In our latest edition of Understanding Society, we bring together expert economic commentary and the latest on public confidence in the economy.
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The search for white space
How do we understand the world of evolving psychological needs, asks William Landell Mills of Ipsos Marketing in Brand Republic.