Search
-
We’re not prepared for hot weather say Brits, with only half saying they would comply with hosepipe bans
New polling suggests only half (49%) of Britons would abide by hosepipe bans in their area if there was a drought, dropping to 35% of 16 to 34 year olds.
-
Ipsos @ Party Conferences 2025
From Brighton to Bournemouth, Liverpool to Manchester, Ipsos is on the road this autumn, bringing data-driven insights to the heart of UK politics. Join us at this year’s party conferences as our experts take the stage and share public opinion research.
-
Britain sees double digit drop in those who feel individual action on climate change is needed, as world passes 1.5˚c temperature increase
Britain has seen a 12 ppt decrease in the percentage of people who feel that individual action on climate change is needed. This trend has been replicated across the 32 countries surveyed, with particularly sharp declines in G7 countries.
-
Price trumps planet? Britons want sustainable products, but on a budget
While concerns about the environmental and social impacts of purchasing decisions are rising, price remains the most important factor for British consumers, with 93% rating it as very/somewhat important.
-
International Women's Day: Spotlight Projects in Public Affairs
To celebrate International Women's Day across Public Affairs, we wanted to explore various policy areas and projects completed over the past year and put spotlight on how they are able to contribute towards this year's theme of 'Accelerating Action'.
-
Majority across the G20 support broader political and economic systems reform
Earth4All has released their first report on global attitudes to political and economic transformation, based on research conducted between March and April 2024 by Ipsos
-
Exploring voter volatility ahead of the July General Election
The results of a new Ipsos UK KnowledgePanel survey tracked the voting intentions of the same group of over 15,000 British adults between January and June
-
Marginal Moments: Can Generative AI help us better understand the general election?
Marginal Moments was an AI R&D project, using AI personas to explore how election promises are engaging the public. We followed five AI generated voters throughout the election campaign, introducing them to a wide spectrum of national and local election materials, to understand how the speeches and pledges made by Parties impact their voting intention.
-
Manifesto Championship
Which announcements ranked best across eight policy areas? Our Championship tested 56 of the key policies announced in party manifestos with the public. Using a message testing approach called Ipsos DUEL, each participant was shown a random selection of 16 policy pledges in their own mini-tournament, knocking out the worst performing to select an overall winner.