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Active Lives Children and Young People Survey 2024-25
Ipsos conducted the eighth year of this ongoing survey on behalf of Sport England during the 2024-25 academic year. Sport England commissioned Ipsos to design and carry out the survey to inform their own strategy and the strategies of the Department for Culture, Media and Sport (DCMS), the Department for Education (DfE) and the Department of Health and Social Care (DHSC).
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Young men and women have more in common than divides, say public – despite gender gap in perceptions of tension and optimism about their futures
Despite prominent debates about gender divides in recent years, just a third (32%) of the public feel there is tension between men and women in the country today.
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Chocolate reigns supreme in the advent calendar market, but gen z increasingly swayed by beauty calendars
Seven in ten (72%) Britons say they purchase advent calendars.
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Opposition to resident doctors’ strikes has risen significantly, Ipsos poll reveals
The proportion of those opposing the strikes has grown to 45% (up from 31% in June 2024), while support has declined from 52% to 28%.
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Widespread nostalgia for the old days, with many saying things were better back in 1975
Given the choice, people would prefer to have been born in 1975 rather than 2025 by a margin of almost two to one.
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Ipsos in Scotland Evaluation Centre
Helping policymakers understand programme impact in complex environments.
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Deliberative engagement at Ipsos Scotland
Engaging the public in complex policy decisions; bringing decision-makers closer to the public.
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Big decline in belief public services are listening, as Reform UK becomes magnet for those who feel powerless, study finds
The share of Britons who believe most public services are ready to listen to complaints has halved over the past 23 years, falling from 49% in 2002 to just 26% today, according to new research that reveals widespread feelings of powerlessness across the country – and among Reform UK supporters in particular.
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Easier access to GP appointments remains the public’s top priority for the NHS
Latest polling from the Health Foundation and Ipsos reveals that the public continue to prioritise improving access to GP appointments. While public views of the standard of care in the health service remain negative overall, there are some signs that perceptions of NHS care are slowly improving.