State Pension reforms: research into awareness and understanding
The Department for Work and Pensions (DWP) commissioned Ipsos to carry out a survey exploring the public’s awareness and understanding of the State Pension system and, specifically, of upcoming State Pension reforms. From April 2016, the current basic and additional State Pension will be replaced by a new State Pension, which aims to simplify the State Pension system and make it easier for people to plan for later life. More information about the new State Pension is available at www.gov.uk/new-state-pension.
The survey provides insight into levels of awareness and understanding before any DWP communications activity around the changes has taken place, and will be used to inform a forthcoming DWP communications campaign around the new State Pension.
- Download the early findings computer tables (PDF) – N.B. these computer tables cover the questions included in a DWP press notice on Tuesday 18 November 2014.
Technical details
- In total, 2,212 GB adults aged 22 and over (of which 1,443 were yet to retire) were interviewed in-home using Ipsos's face-to-face Capibus omnibus survey.
- Interviews were conducted from 4 to 24 July 2014.
- Data are weighted to be representative of the national population profile of GB adults.
