Product Innovation

Ipsos, one of the world’s leading market research companies, announces today the launch of Collective Innovation, an end-to-end offer designed to help businesses accelerate their innovation development with higher success rates.

Synthetic data is revolutionising industries from FMCG to financial services to tech by enabling simulations and augmenting data. But, many innovation leaders have fundamental questions about the validity of the processes and outputs.

In a world where over 80% of the population is active on social media, tapping into this vast reservoir of data is crucial. However, with 80% of this data being unstructured, the advent of AI offers a revolutionary way to transform this information into actionable business insights.

Shattering the Stage Gates with Generative AI.