Artificial Intelligence (AI)

Sports, holidays, politics … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

Humanising AI to Spark Creativity and Brand Success.

Designing empathetic and meaningful experiences.

Ipsos has launched Ipsos PersonaBot. This AI-powered tool, powered by Ipsos Facto, allows organizations to engage in conversations with personas representing their target audience. Ipsos PersonaBot is available for both consumer and healthcare sectors.

AI, Refugees, Crime … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

Shattering the Stage Gates with Generative AI.

In this white paper we explore how generative AI can be used within qualitative research.