Product Testing

Pangborn Sensory Science Symposium
Innovation Event

Pangborn Sensory Science Symposium

Join Ipsos at the 2025 Pangborn Conference to connect with our global and local product testing experts and learn about the latest innovations in product testing.
The Power of Product Testing with Synthetic Data - Humanizing AI Part II
Artificial Intelligence (AI) Publication

The Power of Product Testing with Synthetic Data

Humanizing AI: Part 2
Ipsos | White paper | What makes a new product succeed
Product Testing Publication

What makes a new product succeed

A new framework for understanding consumers’ propensity to switch
Product testing | Ipsos
Product Development Publication

Adapting product testing in challenging times

Be contactless, leverage technology, get social.
Sugar: The Reformulation Challenge
Obesity Publication

Sugar: The Reformulation Challenge

The reduction of sugar in food and drink is one of the most effective strategies in managing the obesity crisis. Here, we discuss the reformulation challenges faced by manufacturers, and explain how our product testing expertise can help.
The Need for Speed: Overnight Qual
Qualitative Publication

The Need for Speed: Overnight Qual

To stay in touch with the sheer pace of information delivery, we’ve created a fast and lean qualitative approach – Overnight Qual – to deliver insights at speed.
Device Agnostic
Device Agnostic Publication

Device Agnostic

A growing number of respondents want to take surveys using a mobile device (smartphones, tablets and laptop) which means we need to stay ahead of the game in our development of device agnostic survey design.