Ipsos Launches Product Studio: A New Era of Product Testing
Today, Ipsos announces the launch of Product Studio, a next-generation product testing platform designed to help brands develop winning products – with significantly faster timelines and flexible customization, to maximize in-market success.
In today's market, speed matters – but superiority is what makes products succeed. Product Studio delivers both: accelerated insights and extensive customization to help companies go-to-market faster with products built to win.
Co-created with the world's leading FMCG manufacturers, Product Studio doesn't just speed up product testing – it transforms it.
Marketing and Technical Insights teams can now access product performance results in hours, not weeks, with 35% faster timelines and unprecedented flexibility to customize projects using their own protocols alongside Ipsos' proven methods.
Visit our Solutions page for more information about Product Studio.
Global Head of Product Testing, Ipsos
Key Platform Features
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Early Insights Dashboard
For faster cross-functional decisions.
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Synthetic* Data Augmentation
(Optional) To accelerate development without sacrificing scientific validity.
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Next-Generation Discrimination Techniques
To uncover deeper nuances in product performance.
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Dynamic Meta-Analyses
Across markets, demographics, and time.
* Synthetic data is simulated data that is generated from a model which is trained to mimic the statistical properties and patterns of real-world data.
Product Studio integrates seamlessly with Ipsos' world-leading product testing practice – leveraging consumer videos, observational methodologies, multimodal AI, AI agents, and smart labelling technology to capture authentic product usage at speed and scale.
The platform is now live in Australia, Brazil, Canada, France, Germany, Japan, Mexico, the Netherlands, New Zealand, the United Kingdom, and the United States, with continuous updates and significant global expansion anticipated later this year.
Ipsos tests 10,000+ products annually in 90+ markets, with instant access to 5.5+ million respondents globally. To learn more about product testing with Ipsos, please contact your local Ipsos team.
Ready to experience the future of product testing? Visit studio.ipsos.com to request a demo.
