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Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

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Modern Masculinities

Modern Masculinities

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Marketing Anchors

Marketing Anchors

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  • Politics Survey

    Promising Beginnings To Best Value

    The Best Value regime has started well and is promoting change within local authorities, according to a new report1 published today.
  • Politics Survey

    Rural Voters

    How important is the rural vote? There is in our view entirely too much attention paid to the so-called "rural vote". Questions are frequently raised as to whether Labour's failures to meet the needs and concerns of rural areas might cost it dear at the next election.
  • Politics Survey

    Dazed and Confused

    Has the Recent Cannabis Debate helped or hindered the Tories
  • Survey

    New Home Buyers Give Their Verdict On The UK's Major Housebuilders

    The vast majority of owners of newly built homes are satisfied with their home but are less impressed with the service provided by their housebuilder. That is the conclusion of the first national customer satisfaction survey of the UK's top housebuilders unveiled today (19th October) by the Housing Forum.
  • Family Survey

    Poverty And Poor Health Create Isolation In Older People

    New MORI research commissioned by the Help the Aged British Gas partnership reveals the wide scale problem of isolation in older people in Britain today. The survey findings show the disturbing link between low incomes and poor health and the scourges of too many older people's lives - isolation and loneliness.
  • Survey

    Ethical Consumerism Research

    Overall, value for money and the quality of products are seen as most important when purchasing. The way the company is seen to treat its employees is seen as very important by over two in five of the British public, while a third consider its impact on the environment very important. Customer service would be most likely to persuade the public to buy one product over another, when price and quality are consistent, while the brand name or image is seen as most important to those aged under 35.