Times Election Poll - Week 2

Data on issues facing Britain and the best party on these issues, satisfaction with party leaders, voting intention and likelihood to vote.

MORI interviewed a representative quota sample of 1,114 adults aged 18+ at 83 enumeration district sampling points across Great Britain. All interviews were conducted face-to-face in-home on 8 April 1997, and the results published in The Times on 10 April 1997. The voting intention figures exclude those who say they would not vote (8%), are undecided (12%) or refuse to name a party (4%). An asterisk (*) denotes a figure below 0.5%, but not zero.

 

Q1 How do you intend to vote in the General Election on May 1st? [If undecided or refused at Q1] Q2 Which party are you most inclined to support? Base: 1,114

Conservative 34%
Labour 49%
Liberal Democrats 12%
Scottish/Welsh Nationalist 3%
Referendum Party 1%
Other 1%

Would not vote 8%
Undecided 12%
Refused 4%

Q3 Can you tell me how likely you are to get along to vote in the General Election? Base: All

  %
Certain to vote 62
Very likely to vote 13
Quite likely to vote 11
Not very likely to vote 6
Certain not to vote 7
Don't know 2

Q4 How strongly do you support the..(PARTY NAMED IN Q1 or Q2). Do you support them very strongly, fairly strongly, not very strongly or not strongly at all? Base: All naming party (845)

  All Lab Con Lib Dem
  % % % %
Very strongly 23 27 21 14
Fairly strongly 49 47 50 55
Not very strongly 23 22 23 24
Not strongly at all 4 4 5 6
Don't know 1 0 1 1

Q5 Have you definitely decided to vote for the...(PARTY NAMED IN Q1 or Q2) party or is there a chance you may change your mind before you vote? Base: All naming party (845)

  %
Definitely decided 68
May change mind 28
Don't know 4

Q6 If you do change your mind about voting for the...(PARTY NAMED IN Q1 or Q2), which party would you vote for instead? Base: All who may change their mind (232)

  %
Conservative 15
Labour 23
Liberal Democrat 20
Scot / Welsh Nationalists 4
Green Party 2
Referendum Party 3
Other 1
  %
None of them/would not vote 6
Don't know 26

Q7 Who do you think would make the most capable Prime Minister, Mr Major, Mr Blair or Mr Ashdown? Base: All

  %
Major 27
Blair 35
Ashdown 14
Don't know 24

Q8-9 On balance do you agree or disagree with each of the following statements? Base: All

  Agree Disagree Don't know
  % % %
Labour is ready to form the next Government 55 33 12
Tony Blair is ready to be Prime Minister 53 34 13

Q10 Looking ahead to the General Election, which, if any of these issues do you think will be very important to you in helping you decide which party to vote for?)

  %
Animal welfare 10
Constitution/devolution 7
Defence 12
Education 61
Europe 22
Health care 68
Housing 22
Law and order 51
Managing the economy 30
Northern Ireland 12
Pensions 39
Protecting the natural environment 20
Public transport 18
Taxation 33
Trade unions 9
Unemployment 49
Other 2
Don't know 2

Q11 I am going to read out a list of problems facing Britain today and for each one, I would like you to tell me whether you think that the Conservatives, Labour, Liberal Democrat or some other party has the best policy on each.

  Con Lab Lib Dem Other None Don't know
  % % % % % %
Animal welfare 6 12 6 6 8 63
Constitution/devolution 22 20 6 3 5 44
Defence 32 18 4 1 5 40
Education 21 40 15 1 3 21
Europe 25 24 6 3 6 36
Health care 15 47 9 1 4 24
Housing 16 40 4 1 4 35
Law and order 28 29 5 1 6 30
Managing the economy 33 26 5 1 5 29
Northern Ireland 25 16 3 1 11 45
Pensions 17 37 5 2 5 35
Protecting the natural environment 10 16 13 14 7 39
Public transport 11 36 5 2 7 39
Taxation 28 29 11 1 5 27
Trade unions 21 39 3 1 4 32
Unemployment 18 42 5 1 5 29

Q12 I am going to read out a list of problems facing Britain today and for each one, I would like you to tell me whether you think that the Conservatives, Labour, Liberal Democrat or some other party has the best policy on each. Base: All naming issues as important

  Con Lab Lib Dem Other None Don't know
  % % % % % %
Animal welfare 8 21 5 7 7 53
Constitution/devolution 41 20 11 8 1 20
Defence 45 15 5 2 2 32
Education 18 41 18 1 2 19
Europe 38 19 8 6 7 22
Health care 13 51 10 1 4 22
Housing 11 48 5 1 5 29
Law and order 32 30 6 1 5 27
Managing the economy 45 23 5 0 3 24
Northern Ireland 31 22 4 0 7 35
Pensions 18 43 7 2 4 25
Protecting the natural environment 13 12 13 23 4 36
Public transport 7 44 12 4 5 27
Taxation 41 26 8 1 3 22
Trade unions 22 57 2 3 2 15
Unemployment 12 50 5 1 4 28

Political Attitudes in Great Britain

Technical details

These are the findings of a poll conducted by Market & Opinion Research International (MORI) on behalf of the The Times Newspaper.

MORI interviewed a representative quota sample of 1,114 adults aged 18+ at 83 enumeration district sampling points across Great Britain. Fieldwork was conducted in-home on 8 April 1997.

At the analysis stage, the data were weighted to match the population profile.

The voting intention figures excludes those who say they would not vote (8%), are undecided (12%) or refuse to name a party (4%).

All figures are in percentages. Where percentages do not sum to 100, this may be due to multiple responses, the exclusion of don't knows or computer rounding.

An asterisk (*) denotes a figure below 0.5%, but not zero.

Publication of the data - 10 April 1997

As with all our studies, any press release or publication of the findings requires the advance approval of MORI. Such approval will only be refused on the grounds of inaccuracy or misinterpretation.

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