Analytics

A new type of data: why video research has ballooned
Innovation Publication

A New Type of Data: why video research has ballooned

Video isn't just a great tool for qualitative learning, it can provide a rich source of quantitative data, too. It can get us closer to real, detailed, consumer-led insights. If we can learn better and deeper from video, shouldn’t we have it at the centre of more of our consumer research?
Issues Index: The five tribes of Brexit Britain
Issues Index Survey

Issues Index: The five tribes of Brexit Britain

A new segmentation of 2017 Issues Index data reveals a five-way split in public views on the most important issues facing Britain
User Experience Publication

Usability Tests

The general objective is to check a website or a mobile app by analysing the strengths and weaknesses regarding content, navigation and lay-out. Any type of context (E-commerce, media, corporate) can be analysed.