User Experience


Society Publication

Ipsos Update – March 2024

Populism, UX, Love… Ipsos Update explores the latest research & thinking on key topics from Ipsos teams around the world.
User Experience Publication

Digital Banking: Is your app hitting the right notes with your customers?

A well-designed banking app experience can build positive brand associations, but what can traditional banks learn about improving the online user experience?
Ipsos Update Publication

Ipsos Update – December 2021

This month’s edition features stories on how global values are shifting, international threats and responses, the COP26 climate change conference, today’s retail environment, and perspectives on women’s experiences.
User Experience Publication

Five online shopping barriers UX can solve

Optimising the eCommerce Experience
Virtual Reality Publication

Towards innovation in online public deliberation

How do you harness the unique capacities of the online world for deliberation and dialogue? A new report from Ipsos shares findings from an expert workshop we conducted with Engage Britain.
Product Innovation Publication

Hacking Hacks: How users are leading innovation

This thought piece explores 'hacks' and how consumers can help develop new product innovations.
User Experience Publication

Usability Tests

The general objective is to check a website or a mobile app by analysing the strengths and weaknesses regarding content, navigation and lay-out. Any type of context (E-commerce, media, corporate) can be analysed.