Communication

Welcome to the latest briefing from the Ipsos Reputation Council.

On December 12th the UK will host the first December election since 1923. The Ipsos MPs Survey offers some clues on what issues will be top of mind for MPs post-election and in the new parliament.

Instability and concern over the future of Wales are the key themes from this year’s Ipsos survey amongst Welsh Assembly Members.

A space agency would never launch a flight without the correct readiness review. So, should you launch your creative without carrying out those critical checks?

Social Intelligence delivers insights that drive strategic decisions and performance, from consumer expression and behaviours found in social media, search and other online data.

We’ve seen a digital revolution in recent years, but what impact has that had on employee research so far? JB Aloy, head of employee research at Ipsos, discusses why we should be cautious about applying some of the latest digital developments, in the Institute of Internal Communication magazine.

Despite complaints to ASA, facial coding data from Ipsos ASI shows no sign that the Sainsbury's ad is provoking high levels of ‘disgust’.