Corporate

A statement by Ipsos on our polling and the EU Referendum result.

With polling day in the EU referendum fast approaching, and with our polls showing more voters making up their minds, the time has come for us to introduce some changes in the analysis and reporting of our polls.

Ben Page, Chief Executive of Ipsos, responds to the British Polling Council inquiry into the 2015 general election polls.

A recent article in the Guardian analysed Ipsos Connect data for the NRS and found a trend for growth in our middle class since the turn of the millennium.

Talking to Research-live, Ben Page discusses - among other topics - media convergence, our tendency to overestimate short-term change, and why big data is like teenage sex. 

Statement by Ben Page on the interim findings of the British Polling Council inquiry into the 2015 General Election polls.

Milorad Ajder, Co-Director of the Ipsos Global Reputation Centre, interviews Abhinav Kumar, of Tata Consultancy Services, on the challenges of, and changes to, reputation management.

Ipsos today announces the appointment of Jim Needell as Managing Director, Marketing. In this role he will lead the 200 strong Marketing team at Ipsos, which helps marketers understand their markets, innovate and build their brand portfolio and maximise sales to get the best return on their investments.

Once again Ipsos has hit a record with the National Student Survey (NSS), achieving a response rate of 71% among the eligible student population of nearly half a million students.