Response to the interim findings of the BPC polling inquiry

Statement by Ben Page on the interim findings of the British Polling Council inquiry into the 2015 General Election polls.

"The interim findings of the British Polling Council’s inquiry released today in many respects chime with our own analysis about what went wrong with our polling.

We probably sampled too many engaged voters, particularly younger people, who tend to be Labour voters, giving us an over exaggerated share of the vote for Labour. However, we did not under-represent Conservative voters, instead we did not interview enough non-voters.

We also think we encountered issues with a disproportionate number of Labour voters who said they would vote, but didn’t actually make it to the polling booth.

We’ve already put in place new measures to address these issues and will continue to review our methods, and look forward to the inquiry’s full recommendations in March."

Ben Page Chief Executive Ipsos

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