Cultural Insights


Almanac Publication

The Ipsos Almanac 2014

The Ipsos Almanac is our review of life, society and business in Britain in 2014.

North Poll: Childrens' attitude to Christmas

A new poll by Ipsos has found that 83% of parents with a child aged 3 to 6 years old think their child believes in Father Christmas. This drops to just 8% of parents of 11 to 15 year old kids.

Mrs Santa Lives Up North!

Latest research from Ipsos's Omnibus study shows women buy more presents and spend more than men; and Northerners spend more than Londoners!

Architectural Superstars Leave English Cold

The English people are passionate about buildings but don't care a jot who designs them, is the main finding of a major new survey published today by the Commission for Architecture and the Built Environment (CABE) and conducted by MORI.

Internet Cafe At Christmas Shelter Reconnects Homeless People With Old Friends and Family

New MORI research published by Crisis shows that for 83% of the British public, contact with family is the most important aspect of Christmas. However, Crisis has found that for many homeless and vulnerable people, the memory of family members or friends they have lost touch with over the years can be the most painful aspect of Christmas.
Technology Survey

Don't Give The Dog A Phone

Dogs have chewed almost half a million mobile phones and a staggering 700,000 phones have been lost or broken after being hurled at members of the public, according to a new survey released today.

Christmas Poll

I am going to read out a number of statements, and for each one, I would like you to tell me whether you agree or disagree." I am looking forward to Christmas"...

Christmas Procrastination

Consumers are expected to spend an average of £400 this Christmas with 11% expecting to spend more than £1000.
Sixty one per cent will pay for Christmas from their regular income and 28% will dip into their savings.