Cultural Insights


Healthcare Publication

COVIDWATCH: Was it really the Great British Piss Up?

Our ethnography team have been following Britons as they begin to go back to the pubs following the easing of coronavirus lockdown rules.
International Survey

How others see us: Perceptions of the UK abroad

Research conducted by Ipsos on behalf of the British Council finds the UK to be the most attractive country overall among young people in the G20 for the first time since 2016.

The Perils of Perception 2020: Global study explores how wrong people are about the causes of death

Ipsos’ latest Perils of Perception study highlights public misperceptions about the proportion of people who die from diseases, violence, transport injuries and other causes.
Almanac Publication

The Ipsos Almanac 2019

Welcome to the Ipsos 2019 Almanac - a look at what our research has told us about the state of Britain in another year of Brexit and a general election.
Sports Survey

Active Lives Children and Young People Survey 2018/19

Ipsos carried out this survey of pupils in schools on behalf of Sport England during the academic year 2018/19. Sport England commissioned Ipsos to design and carry out the survey to inform Sport England’s strategy and the strategies of the Department for Digital, Culture, Media and Sport (DCMS) and the Department of Health and Social Care (DHSC).

Women and remain voters are the most compassionate Britons

A new report based on an Ipsos survey has found that 60% of people think Britain has become less caring in the last 10 years, while only 8% of people believe Britain has become more caring.
Trust Publication

Ipsos Thinks - Trust: The Truth

Is trust in crisis or is it just complicated? Our major new Ipsos Thinks report reveals the truth about trust.

Britons choose Donald Trump, Putin and Kim Jong-un as leaders they want to send away to the moon

Our new Omnibus survey for the 50th anniversary of the Moon landings ask about Britons' attitudes to space and reveals the politician they'd like to send away on a one-way ticket to the moon.
Qualitative Publication

Pillars of Popular Culture Blog: Spell Binding Content

This is the latest instalment of a series examining the relevance of key pillars of popular culture, from our dedicated team of qualitative media, technology, and cultural experts.