Cultural Insights

Helping you navigate the new cultural landscape

Bringing cultural insight to the heart of strategy and decision-making in financial services.

Given the choice, people would prefer to have been born in 1975 rather than 2025 by a margin of almost two to one.

There is widespread support among British public for key workplace DEI initiatives, including flexible working (71%), gender pay gap reporting (65%), and inclusivity training (64%). However, men (43%) are significantly more likely than women (29%) to believe DEI initiatives in general have gone ‘too far’ in UK workplaces.

Wellbeing did not improve between 2023 and 2024, according to research among more than 6,700 UK residents.

When is the right time for British shops to start selling Christmas items? Ipsos polled the Great British public!

Just 1 in 5 think they personally talk about the weather too much.

Despite her Eras tour taking Britain by storm in 2024, Britons are more likely to say they prefer Oasis to Taylor Swift according to an Ipsos poll

1 in 5 Brits who know a great deal/fair amount about the "Brat" trend say former PM Boris Johnson fits the description says a new Ipsos poll.