Economy

Shipping containers
Cost of Living Survey

Nearly 9 in 10 (87%) Britons concerned over personal impact of Strait of Hormuz closure on the cost of food and other goods

New polling data from Ipsos in the UK, conducted 17-21 April 2026, reveals high levels of public anxiety as the continued closure of the Strait of Hormuz begins to disrupt global supply chains. The British public is particularly concerned about the personal financial toll on food and petrol, while expressing dissatisfaction with the government’s response to rising prices.
Pound coins
Politics Survey

Economic pessimism continues as 76% of Britons describe economy as 'poor' amid ongoing cost-of-living concerns

Three quarters (77%) of Britons are concerned about the personal impacts of the cost of living, with a majority expecting increased costs, particularly in food (82%) and utilities (79%) over the next six months.
Man using computer
Artificial Intelligence (AI) Survey

What the UK thinks about AI

The latest wave of research explores attitudes towards AI including barriers to using it, and what impacts AI will have across British Society.
Westminster station
Politics Survey

Public priorities on NHS, economy and bills clash with scepticism over government delivery, new Ipsos poll finds

The economy/cost of living, NHS waiting times and small boat crossings continue to dominate the public agenda. Despite these being public priorities, the government receives negative net satisfaction ratings across all thirteen milestones tested.
Issues index
Issues Index Survey

Economic optimism falls to lowest level for one year anniversary after GE since Margaret Thatcher in 1980

Ipsos Economic Optimism Index worsens to -56, with 68% expecting the economy to get worse over the next 12 months. Immigration remains the biggest issue facing the country, mentioned by 40%.
Economy
Politics Survey

One year on: Economic optimism has halved since July 2024 as 6 in 10 think economy will get worse

Ipsos' Economic Optimism Index stands at -44; an improvement from earlier in year, but 60% still think the economy will get worse over the next 12 months and only 16% say it will get better.
Pound coins
Politics Survey

8 in 10 Britons expect tax rises post-Spending Review despite support for individual announcements

Following the Spending Review, Labour has seen a small increase in public trust to manage the economy and continue to be most trusted to improve public services. However, 45% of Britons say the Spending Review left them more concerned about Britain's economy, with nearly 8 in 10 expecting tax hikes within the next year.
BEYOND-THE-BUBBLE: The-Ipsos-Spending-Review-Briefing
Politics Publication

Inside Ipsos’ Spending Review Briefing

As political and economic stakes rise across the UK, Ipsos’ second Beyond the Bubble webinar of the year couldn’t have arrived at a more pivotal time.
Piggy bank
Economy Survey

Reeves’ approval ratings mirror Kwarteng’s post mini-budget as over half of Britons think the UK is now in a period of austerity. Public is split on the key decisions and trade-offs facing the Chancellor ahead of the Spending Review

Half (51%) of Britons say that Rachel Reeves is doing a bad job as Chancellor (16% good job). These ratings are near identical to Kwasi Kwarteng’s in the aftermath of the September 2022 mini-budget.
Navigating Through Turbulence
Reputation Publication

Navigating Through Turbulence

The golden rule of reputation? It’s never built in isolation—context is everything, and it’s more turbulent than ever.
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