Dr. Roger Mortimore writes in Politics.co.uk: "The thing that determines election outcomes is not how many people support a party but how many vote for it".
The British public's view of an election outcome giving no party an overall majority, measured at and before general elections since 1979, as well as after the 2010 election
Ipsos's Political Monitor reveals the majority of Britons think a hung parliament is bad for the country, both in regard to the 2010 result and looking forward to 2015. But despite this opposition to coalitions, half expect to see another coalition in 2015
On the eve of a major conference on the nature of political leadership, hosted by King's College London and Ipsos, new polling and analysis from Ipsos shows that the public's average satisfaction ratings of the three main party leaders combined are lower than we have ever seen at an equivalent point before an election.
Our December 2013 Political Monitor featuring the latest voting intention trends, satisfaction in party leaders, economic optimism and this month the relative popularity of George Osborne, Ed Balls and Boris Johnson.
A major Ipsos survey of over 16,000 people across 20 countries shows that the British public are among the least likely to see themselves as materialistic.
New Ipsos research, conducted on behalf of Qatar Foundation for Education, Science and Community Development, examines the factors that have fostered the adoption of healthcare innovation in eight countries: Australia, Brazil, England, India, Qatar, South Africa, Spain and the US.