Generation Next

Generation Z - do they exist and what influences them?
Trends & Prospective Survey

Half of Generation Z would prefer to have grown up when their parents were children

The new survey has been launched to coincide with a new Ipsos Thinks publication, “Do Generation Z Exist and What Influences Them?”
Generation Z - do they exist and what influences them?
Trends & Prospective Publication

Generation Z - do they exist and what influences them?

A new report by Ipsos takes an in-depth look at the extent to which Generation Z exists in the UK, the challenges this cohort faces and how their behaviours and values may differ from generations who have come before. 
Ipsos Global Trends 2017
Generation Next Survey

Ipsos Global Trends 2017 – the biggest survey of its kind

Global Trends 2017 is here and it is bigger than ever, based on 18,000 interviews across 23 countries.
The Millennial Bug: Public attitudes on the living standards of different generations
Millennials Publication

The Millennial Bug: Public attitudes on the living standards of different generations

A new report, based on a survey of over 2,000 adults commissioned for the Resolution Foundation’s Intergenerational Commission, finds widespread concern about young people’s prospects that is shared across society.
Millenials: Myths and Realities
Millennials Survey

Millennials are "the most derided generation"

New Ipsos report into Millennials reveals the truth about the “most derided generation”.
Ipsos Global Trends Survey 2017
Generation Next Survey

Under pressure? You must live in Asia not Europe

According to the new Ipsos Global Trends Survey, many countries around the world have seen an increase in the number of their citizens who feel under pressure to be successful and make money.
Housing Survey

Beyond the bubble - housing and the public

Ben Marshall blogs for Chartered Institute of Housing as they celebrate their centenary year.
Housing Survey

Campaigning for Housing

Ipsos's Ben Marshall blogs on the challenges we still face in pushing the housing crisis to the top of the public and political agenda.
Public opinion Publication

Generation Strains

Ipsos and Demos publish a major new report on attitudes towards welfare across generations. This research was supported by the Joseph Rowntree Foundation.