Generation Z

Dating apps
Gender Survey

Young men believe women prioritise attractiveness and financial status when dating, but young women say kindness and humour more important

New polling shows young men believe women prioritise attractiveness & financial status in partners, but female peers say sense of humour & kindness more important.
Ipsos Thinks: Beyond Binary: The lives and choices of Generation Z
Generation Z Publication

Ipsos Thinks: Beyond Binary: The lives and choices of Generation Z

The latest thought piece from Ipsos Thinks pulls together existing and new analysis, as well as brand new
research, to provide a better understanding of this latest generation, Generation Z.
Public opinion Publication

Generation Strains

Ipsos and Demos publish a major new report on attitudes towards welfare across generations. This research was supported by the Joseph Rowntree Foundation.
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