Marketing

Cultural insight increasingly offers clues and explains behaviour in a way other forms of analysis can miss or overlook. Culture is everywhere - it shapes how we dress, how we vote and the way we view the world. Culture guides our behaviours, values and perceptions.

Ipsos Marketing announce the the appointment of Lakshmi Madabhushi to the newly created role of Chief Innovation Officer.

Marketers and advertisers crave simplicity. But, by simplifying the lives of consumers are they failing to understand the complex ecosystem of identities related to motherhood?

Jane Bainbridge of Research Live looks at the arguments posed at the recent Ipsos ASI event.