Marketing

Marketing Anchors
Brands Publication

Marketing Anchors: The case for capability in an era of transformation

Is creativity and on-the-job learning enough for the modern marketer to succeed? To help answer that question, we surveyed 1,226 marketing practitioners across the UK, US, Canada and Australia.
Lakshmi Madabhushi
Corporate Survey

Lakshmi Madabhushi joins Ipsos Marketing as Chief Innovation Officer

Ipsos Marketing announce the the appointment of Lakshmi Madabhushi to the newly created role of Chief Innovation Officer.
Marketing Publication

The Many Faces of Modern Motherhood

Marketers and advertisers crave simplicity. But, by simplifying the lives of consumers are they failing to understand the complex ecosystem of identities related to motherhood?
Marketing Survey

Can research match the new marketing model?

Jane Bainbridge of Research Live looks at the arguments posed at the recent Ipsos ASI event.
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