Marketing

Join Ipsos and Mark Ritson to learn how marketing fundamentals support good decision making in times of transformation.

Drawing on new data from our latest 24-country Global Reputation Monitor, this paper explores the relationship between a good reputation and better business efficiency.

New Effie UK report, in partnership with Ipsos, reveals that crisis can be a catalyst for growth at home and away.

A playbook for innovation leaders in the CPG industry.

A new framework for understanding consumers’ propensity to switch

Opinion polling, the year ahead in Brazil, gender inequality in Japan, and the future of ageing are all featured topics in this month’s round-up of research and thinking from Ipsos teams around the world.

The subject for our latest Healthcare Insights Forum was not hard to decide on; a topic high on the agenda for many working in pharmaceutical marketing and commercial teams, customer engagement through omnichannel marketing.

This report explores how to survive in a transforming market and handle the changes disruption brings.

Cultural insight increasingly offers clues and explains behaviour in a way other forms of analysis can miss or overlook. Culture is everywhere - it shapes how we dress, how we vote and the way we view the world. Culture guides our behaviours, values and perceptions.