Millennials

A new report by Ipsos takes an in-depth look at the extent to which Generation Z exists in the UK, the challenges this cohort faces and how their behaviours and values may differ from generations who have come before. 

This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on gender, shopper behaviour, entertainment in India and young people.

Ipsos research conducted on behalf of IPF, run across seven markets, looks at financial wellbeing in young adults.

This report, the latest in our Ipsos Thinks series, pulls together existing and new analysis, as well as brand new research on this latest generation, to provide a better understanding of the initial signals on how they will be different to, or the same as, previous generations.

The latest thought piece from Ipsos Thinks pulls together existing and new analysis, as well as brand new
research, to provide a better understanding of this latest generation, Generation Z.

Research by Mumsnet and Ipsos looks at social media’s influence on millennial mothers at the 2017 General Election

A new Ipsos survey for the BBC seeks to establish the differences in views between Generation Z and Generation Y, Generation X and Baby Boomers.

A new report, based on a survey of over 2,000 adults commissioned for the Resolution Foundation’s Intergenerational Commission, finds widespread concern about young people’s prospects that is shared across society.

A major new Ipsos report into Millennials reveals the truth about the “most derided generation”.