What should an automotive mystery shopping programme focus on? What do car manufacturers and dealers want from one? Jakub Hankovský explores the different options available to manufacturers, importers and dealerships, and how a well-executed campaign can fuel a better customer experience for customers and employees alike.
Customers are being given inadequate advice about which service to use when they send parcels at the post office according to new figures from Postwatch, the consumer watchdog for postal services. Yet, in reality, when customers complain about loss or damage, Consignia place the onus on them to choose the right service.
