Perils of Perception


Perils of Perception 2015

Ipsos's latest version of the Perils of Perception survey highlights how wrong the public across 33 countries are about some key issues and features of the population in their country.

Misperceptions on tax shows what's worrying the public

Bobby Duffy makes the case for businesses being more upfront about how much tax they pay in The Great Business Debate.

People significantly underestimate how much tax revenue comes from business

People significantly underestimate how much tax revenue comes from businesses, a poll conducted by Ipsos on behalf of the CBI finds.
Public opinion Publication

Understanding Society: The Perils of Perception

Welcome to the latest edition of the Ipsos Social Research Institute's Understanding Society. This issue explores the challenges in associated with measuring and understanding the way people think and act.
Housing Survey

Perils of perception: 10 things people think about housing

Ben Marshall blogs for the Chartered Institute of Housing on the top 10 things the British public do and do not know about the UK housing market - and what they think.
Investors Survey

How financially literate are you? Take our Quiz!

Thinking of having a child? Know how much it would cost you? Test your financial savvy against the rest of Great Britain in Ipsos's Perils of Perception Quiz: the Money edition.
Politics Survey

Perceptions are not reality: Things the world gets wrong

Ipsos's new global survey highlights how wrong the public across 14 countries are about the basic make-up of their populations and the scale of key social issues.

Perils of Perception: The Perception Gap

Perils of Perception: the top 10 we get wrong

Muslims, benefits and teenage pregnancies: the perils of perception

The scale of our collective error is startling as our survey for the Royal Statistics Society and King's College London shows, writes Bobby Duffy and Hetan Shah in The New Statesman.