Political Pulse

Half of Britons think the country is heading in the wrong direction - the highest proportion since the start of the year.

The September 2021 Ipsos Political Pulse indicates the public are split along party lines when considering whether the country is headed in the right direction or the wrong direction.

Fall in those who believe the country is moving in the right direction

The June 2021 Ipsos Political Pulse finds that while favourability towards Boris Johnson and the Conservatives has fallen, just 1 in 4 think Keir Starmer and the Labour Party would do a better job.

While Starmer's ratings continue to fall, more Britons think the country is heading in the right direction.

Britons become more positive about the direction of their country while the number of people who think Brexit has had a positive impact on the country increases

Ipsos takes a look at how Keir Starmer is performing one year into his tenure as leader of the Labour Party.

In this survey, done before the announcement of the Budget, Johnson and Hancock see rises in their favourability ratings while more people say the country is heading in the right direction.

The latest Ipsos Political Pulse, a nationally representative online survey of 1,115 Britons aged 18+, taken over the last weekend (8th-11th January)