Politics

Ipsos Political Pulse
Political Pulse Survey

Two in three Britons (66%) think Starmer should not lead Labour into the next General Election but are divided on when he should go

The latest Ipsos Political Pulse, conducted between 8-12 May 2026 among 2,191 British adults in conjunction with ITV/Peston, reveals a challenging landscape for the current government, with low favourability for Prime Minister Keir Starmer and a significant shift in public expectations regarding Reform UK leader Nigel Farage.
Politics Survey

Political Behaviour Part 1: Turnout

In the run-up to the General Election, Ipsos's Chris Perry looks at different aspects of political behaviour, why we vote and some of the key influences on voter turnout.
Politics Survey

SNP remains in a strong position as general election enters final week

SNP remains in a strong position as the general election enters final week, but Labour could still benefit from tactical voting, according to Ipsos's new poll for STV News.
Politics Survey

Mapping party and leader image

Professor Roger Mortimore explains “perceptual maps”, which present what the public thinks of the parties (and their leaders) visually so they can easily be compared.
Politics Survey

Energy policy after the General Election

Antonia Dickman, Joint Head of Environment Research and Stefan Durkacz, Research Manager discuss energy consumers' priorities and the implications for policy makers after the next General Election.
Government Survey

Hard work, hard times: the lived experience of in-work poverty

Sara Davidson from Ipsos Scotland writes for Scottish Policy Now on our recent work in Glasgow confirming that having a job is no longer a guarantee of avoiding poverty.
Politics Survey

Swing or Roundabout?

Dr. Roger Mortimore, director of political analysis, writes in the Huffington Post that swing isn't so simple anymore.
Politics Survey

All parties seen to promise anything to get votes

Ipsos's April 2015 Political Monitor looks at how British voters perceive both the main political parties and their leaders.
Politics Survey

Best Party On Key Issues: Benefits

Which party do you think has the best policies on benefits - the Conservatives, Labour, Liberal Democrats or some other party?
Politics Survey

NHS continues to be top issue for British voters

Ipsos's April Political Monitor looks at which issues voters will influence their decision and which party they think has the best policies on each one.
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