Politics


Politics Webinar

Beyond the Bubble: The 2026 Local and Devolved Elections Briefing

Join us for an exclusive Ipsos briefing.
Scotland Survey

Favourability towards Reform UK dips in Scotland while the SNP’s ratings hold up

John Swinney is the best rated of the party leaders, with a clear lead over Anas Sarwar and Malcolm Offord on most key leadership traits - although public sentiment is more negative than positive towards all the Scottish party leaders.
Politics Survey

Reform UK holds 7-point lead over Labour, Greens up 5 points

Reform UK still hold a clear lead over Labour. This lead is 7 points today – one point down from January and 8 points down from their 15-point lead in November

SNP maintain polling lead in Scotland but four in ten say they may change their minds

SNP lead constituency voting intentions on 36% (+1 from early December).
Economy Survey

UK businesses split on whether Keir Starmer should step down amid slight fall in economic pessimism

New polling from Ipsos finds slight improvements in economic outlook among businesses and the general public but many concerns remain. Fieldwork was carried out before the Spring Statement and recent conflict in the Middle East.
Politics Survey

52% of Britons say Keir Starmer should stand down as PM and Leader of the Labour Party

New data finds the public is in doubt as to the continued political viability of Keir Starmer as the Leader of the Labour Party.
Politics Ipsos Voices

Brits are closely following the release of the Epstein files

Pulse Check - February 2025
Education Survey

More than half of Britons support interest-free student loans (54%), a 13ppt increase from 2023

Latest polling explores attitudes towards student loan repayments in England.
Politics Survey

Left or right: the political views Britons might not swipe right on

A third (32%) of Britons say they would find it fairly/very difficult to date someone with different political views to their own.