Politics

Ipsos in the UK’s 2026 Understanding Society, looking at 40 years of trends, what’s changed, what hasn’t and what next for Britain.

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Four decades of British society: what's changed, what hasn't and what's next

London, UK. Recent polling data from Ipsos in the UK, conducted 3–7 July 2026, reveals widespread public desire for change across key policy areas as Andy Burnham enters Downing Street as Britain’s seventh Prime Minister in ten years.

New polling data from Ipsos in the UK, conducted 3–7 July 2026, explores public attitudes to Andy Burnham’s plans to create a Number 10 North and to split his time as Prime Minister between London and Manchester, as well as wider attitudes toward London and Manchester as cities.

New polling data from Ipsos in the UK, conducted 3–7 July 2026, reveals public scepticism towards political leadership and a public appetite for change across key policy areas in Britain. Research was augmented by qualitative research on Ipsos in the UK’s online community The Beat, conducted from 6-7 June 2026.

Ipsos trend data reveals the two key stages in the decline of Starmer’s public standing.

London, UK. New polling data from Ipsos in the UK, conducted 8–9 July 2026, explores public attitudes to Nigel Farage’s decision to resign as an MP and force a by-election in Clacton, what they think of the ongoing parliamentary investigation into Nigel Farage and who the public would prefer to win that by-election.

New polling data from Ipsos in the UK, conducted 19–22 June 2026, reveals strong public support for age-verification measures to protect under 16s online. Support is dependent on the impact on children and the wider public.