Politics

Louise Brice of Ipsos ASI writes in Media Week on Steve Jobs as a brand guardian at Apple and how a single minded vision, delivered across platforms, is the key to successful advertising.

Research Director, Ben Marshall, looks at the issue of housing and the possible political implications.

Keith Glasspoole comments on the benefits of biometrics in Marketing magazine.

Around one in six (17%) Britons describe Britain's current economic situation as good, making Britain level with the USA.

Christopher Mclean asks, should the Scottish Labour Party campaign for devolution max in an attempt to with the Scottish electorate, or oppose the SNP and independence outright?

Simon Atkinson on Ipsos's unique mobile research around the 2011 Royal Wedding and what it tells us six months on.

Economic optimism falls to its lowest point since December 2008 and people's concerns about being able to pay the bills, retire as planned and their children's job prospects are rising.

Tara Beard-Knowland writes in Campaign about young people and how they interact with media, technology, advertising and brands.

What groups does the word 'immigrant' bring to mind? Tom Frere-Smith analyses our recent poll for the Migration Observatory.